EN

Kinetic Gain

Event Driven Nurture

Trigger routing, sequence pacing, and activation-aware conversion posture.

Conversion Cadence

Activation-weighted scoring for nurture sequences.

The cadence index favors activated demand over raw follow-up volume, which keeps sequences aligned with pipeline value instead of vanity send counts.

Cadence Entries

Demo follow-up x proof handoff

healthy

Enterprise SaaS

3 touches 18% lift score 96
Sequence asset: ROI deck plus architecture note Next action: Keep this sequence as the benchmark and replicate to other hand-raisers.

Webinar recap x CTA ladder

healthy

Mid-market ops

4 touches 11% lift score 90
Sequence asset: Event recap, case study, and meeting CTA Next action: Preserve timing and tighten CTA copy before adding more sends.

Pricing revisit retarget

watch

Buyer committee

5 touches 6% lift score 74
Sequence asset: Pricing proof strip and calculator Next action: Needs a clearer proof ladder and fewer repeated asks.

Stalled trial reactivation

watch

Self-serve to sales-assist

6 touches 2% lift score 58
Sequence asset: Checklist email and operator note Next action: Do not scale this lane until activation recovers and suppression rules tighten.

Artifact Samples

nurture/trigger-map.md

Trigger-to-sequence map for high-intent nurture entry points.

TriggersNurtureGrowth
# Trigger Map - Demo request -> fast proof sequence - Webinar attendee -> recap plus CTA ladder - Pricing revisit -> ROI proof retarget - Stalled trial -> operator rescue sequence

nurture/cadence-rules.md

How touch limits, wait windows, and proof assets stay aligned to conversion quality.

CadenceScoringRevOps
# Cadence Rules Score formula: - conversion lift weight - touch efficiency weight - segment-fit multiplier - suppression penalty Never let extra sends outrank activation quality.

docs/sequence-notes.md

Guidance for sequence design, suppression rules, and activation pacing.

SequencesIntegrityOps
# Sequence Notes - Sequence quality should reward activation, not email volume. - Cap touches when buying intent falls off. - Use suppression rules before a nurture lane starts creating drag.